Boosting Average Revenue Per User (ARPU): Strategies for Your SaaS Business

The SaaS model thrives on growth, making regular customer acquisition a necessity for scaling operations and innovation.

In the SaaS industry, where new features are always being added and there are lots of options, getting new customers is key to growing your business. 

This article talks about tried-and-true ways to get new customers in SaaS. These tips will help you find the right people, turn leads into customers, and turn new users into long-term subscribers.

 Learning How to Get Customers for SaaS

The way that SaaS gets new customers is different. In traditional businesses, the money made from a single sale might cover the cost of getting that customer. But in SaaS models, the money made from repeat customers is what makes the business work. This means that acquisition strategies shouldn’t just focus on getting new subscribers; they should also focus on building long-term value that keeps customers coming back and keeps them from leaving.

Targeted marketing and data-driven decision-making go hand in hand if you want to get new customers for your SaaS.

1. Figure out who your ideal customer is and go after them.

Your Ideal Customer Profile (ICP) is the basis of any good strategy for getting new customers. A lot of the time, SaaS companies target specific groups of people who have specific problems. If you know exactly who your product is for, you can be sure that your marketing dollars are well spent.

For instance, an e-commerce analytics SaaS might target small to medium-sized online stores that are having trouble making sense of data about how customers behave. By pinpointing these specific needs, you can make your messaging more meaningful to potential users, which will make the process of acquisition more effective.

2. Content marketing: teach and attract

Content marketing is an important part of getting new SaaS customers. Your brand can become an authority in its niche with helpful blogs, interesting videos, and thought-provoking case studies. Content marketing brings in qualified leads and builds trust when done right.

Take a look at the article “How SaaS Tools Can Double Your Productivity.” By teaching your audience about trends in your industry and highlighting solutions, you can naturally get people to look into your product. Never forget that the first thing you should do is provide value. Then, use well-placed calls to action (CTAs) to guide users to the next step in their journey.

3. Use free trials and freemium models to your advantage

By giving people a free trial or freemium version of your product, you let them see how useful it is without having to spend money on it. This method works especially well for SaaS companies because it makes it easier for new users to join and speeds up the onboarding process.

To make this strategy work, make sure that the onboarding process goes smoothly. Automated guides, video tutorials, and in-app support can help trial users quickly see how valuable your product is, which makes it more likely that they will buy it.

4. Make sure that every touchpoint is optimised for conversions.

People who are interested in buying from you will often first contact you through your website. Make it more likely to convert by adding clear calls to action, easier navigation, and compelling content. Your home page, pricing page, and demo request form should all make it easy for people to take the next step.

To get the best conversion rates, test things like headlines, button placement, and form lengths on a regular basis. Using tools like HubSpot’s CMS Hub, which has built-in optimisation features, can speed up this process.

5: Paid Advertising with Accuracy

You can reach more people and reach people with strong intentions by using paid advertising. You can target specific groups of customers on sites like Google Ads and LinkedIn, making sure your message gets to the right people.

Retargeting campaigns let you get people who have interacted with your brand before but haven’t yet bought something back. These ads are meant to remind people, and when they are paired with personalised offers, they often give a great return on investment (ROI).

6. Build partnerships that are strategic

When you work with other SaaS providers that offer similar services, you can reach more people and give your brand more credibility. You can get more people to know about your product through co-branded webinars, joint white papers, or software integrations. This will help you get more good leads.

For instance, when a SaaS email marketing platform and a CRM provider work together, they can give shared users a smooth experience that increases the value for both groups of customers.

7. Encourage customers to speak out for you

Customers who are happy with your business can become your best source of new customers. Get satisfied customers to write reviews, share testimonials, or join programs that reward people who bring new customers. Referral marketing not only brings in new customers, but it also keeps old customers coming back.

By giving users incentives like discounts or new features, you can get them to tell their friends about your product, which turns them into brand ambassadors.

 How HubSpot Can Change How You Get SaaS Customers

HubSpot gives you a set of tools that are meant to make getting new customers easier and faster. With HubSpot, SaaS companies have everything they need to find leads, engage with them, and turn them into customers. This includes marketing automation and CRM integration.

You could use HubSpot’s CMS Hub to make landing pages that get a lot of conversions, or you could use its email marketing automation to send personalised onboarding sequences to free trial users to keep them interested. With HubSpot’s powerful analytics, you can keep track of every touchpoint in the customer journey and use what you learn to make your strategies better.

For SaaS companies, one of the best things about HubSpot is that it can connect to other platforms. This makes it easier to create a marketing and sales ecosystem that works well together. HubSpot makes sure you can always make decisions that are based on data that drive growth by centralising your acquisition data.

Ready to get more people to sign up for your SaaS service?

Getting new customers for SaaS doesn’t have to be hard. You can get qualified leads, turn them into loyal customers, and drive long-term growth if you have the right plans and tools. 

Book a demo today to see how HubSpot can improve your acquisition strategy and find the tools you need to make your SaaS business grow to its fullest. Book a call here.