Nurturing Leads with HubSpot Automation Tools: A Guide for English Immersion Schools in Malta

HubSpot, one of the top customer relationship management (CRM) platforms, has a set of tools that can make lead nurturing tactics far more successful.

Breeze, an AI-powered platform that was just released, makes these tools better than ever at personalising and improving communications with possible students.

Understanding HubSpot Automation and its role in Lead Nurturing

Lead nurturing means getting to know potential students and building relationships with them through personalised engagement and material that is relevant to them. For English immersion schools, this means knowing what drives and worries each potential student, whether they want to learn a language to advance their job, become more culturally aware, or improve their own lives. HubSpot’s tools give you the structure you need to give these leads timely and useful information.

 Important Tools for Excellent Lead Care through HubSpot Automation

1. Breeze AI

This brand-new AI platform has a number of features that could change the way schools talk to possible students:

Breeze Copilot is like an intelligent assistant that helps marketers make personalised content for each lead based on their description. It can, for example, tailor email campaigns to promote certain course offerings or student testimonials that are relevant to the lead’s background.

– Breeze Agents automate a lot of jobs, like writing content for emails and social media posts, so employees can work on bigger, more important projects. If schools use this, they won’t have to worry about making material by hand, so they can keep up regular communication.

Adding to and understanding buyer intent: Breeze Intelligence lets schools improve their databases by adding details about possible students’ hobbies and demographics. This capability allows schools to identify which leads show a strong desire to enrol, allowing targeted follow-ups that can effectively convert these prospects into enrolled students.

3. Personalised Email Workflows

HubSpot’s email automation features let schools make custom workflows that involve leads at different points in their decision-making process. Like, new leads might get a bunch of emails about the school, its programs, and success stories from former students.

Schools can divide these emails into groups based on things like age, place of origin, and course chosen. This way, each message is more likely to be useful and interesting.

4. Lead scoring and analytics

It’s important for educational institutions to know which leads are most interested in what they have to say. HubSpot’s lead scoring tools help you decide how to reach out to people based on how they respond to emails, visit your website, and other engagement data. This means English immersion schools can focus on the leads that are most likely to become students, making their methods for getting new students the best they can be.

Putting HubSpot tools to use in the English immersion schools in Malta

Using these HubSpot tools can make a big difference in how well English education schools in Malta follow up with leads. This is how they can be used effectively:

– Material Creation: Use Breeze Agents to create interesting material that meets the needs of potential students. This includes blogs about the pros of learning English in Malta, video testimonials from past students, and helpful tips on how to live in Malta.

– Targeted Campaigns: Use Breeze Intelligence to learn about the unique traits of different groups of students, like young people, professionals, families, and so on. Send them targeted emails that help them reach their specific goals, like getting better at business English or getting ready for an overseas test.

– Tracking involvement: Use HubSpot’s analytics tools to keep an eye on levels of engagement and make changes to your strategies. For example, if more people are interested in a certain course, schools can focus their marketing efforts on that area to meet the demand.

Is more automation the future?

English language schools in Malta can get a lot out of using HubSpot’s lead nurturing tools in an industry that is evolving quickly. The use of AI in Breeze not only speeds up processes, but it also makes communication with possible students more personalised and effective. Schools can build lasting ties with leads by using these tools. This will help them get more students and create a lively learning community.

Want to better understand how to use these tools for your English Language School, book our HubSpot Specialist for a free personalised demo here