How Manufacturing Companies Can Use HubSpot to Improve Their Inbound Marketing

When it comes to competition, manufacturing businesses need more than referrals or offline marketing to thrive. Online marketing, more specifically inbound marketing, especially when powered by HubSpot, can make all the difference when it comes to getting more visitors, leads, and sales.

Here are some ways that your manufacturing company can use HubSpot to improve its inbound marketing:

1. Make an all-encompassing inbound marketing plan

Start with your organic marketing plan. To do this, you need to make content that speaks to your audience at all points in the buyer’s journey. Advanced Piping Products (APP), for instance, used HubSpot to run a plan that included SEO, automation, and content creation. Because of this, organic traffic grew by an amazing 408% from one year to the next (source).

In order to be successful at this you need to:

– Know your customers and the problems they might be having.

– Create Blog posts, case studies, and videos can all be used to teach people about these problems and help your company become a star in its field.

– Make sure your content is search engine optimized to get more free traffic.

2. Use approaches that are based on content

Inbound marketing is all about quality content. You can bring in potential customers and move them through the sales funnel by making material that is useful and instructive.

Horizon, a powder metallurgy manufacturing business, saw a big jump in website traffic and brand recognition after they changed their content strategy. As part of their work, they blogged, did SEO, and made paid material like e-books and videos.

Look over the content you already have to find gaps and chances. Start a blog that talks about problems that people in your industry often have and how to fix them. Use movies, infographics, and e-books to get different types of students interested.

3. Get the sales and marketing teams to work together.

Getting the sales and marketing teams to work together is one of the hardest things about manufacturing. The CRM and marketing management tools from HubSpot can help close this gap and make sure that both teams are working toward the same goals. Naimor Metal Fabrication, for example, used HubSpot to make their processes more efficient, which led to a 144% rise in online leads(7).

If you want to make this happen for your business, connect your CRM to the rest of your business. Use HubSpot’s CRM to keep track of leads and contacts with customers across all teams.

Set up regular meetings between marketing and sales to go over plans and make changes as needed. Set KPIs that both departments can use to see how well your efforts are doing.

4. Make it easier to see and predict the pipeline

HubSpot’s CRM and analytics tools help manufacturing businesses make more accurate predictions and get a better picture of their sales pipelines. This level of visibility is very important for keeping up with long sales cycles and making sure steady amounts of income. Companies can better guess what will happen and change their strategies as a result by using these tools (9 source).

If you want to emulate their success, use HubSpot’s reporting tools to make dashboards that show you your flow in real time. Collect key data like lead conversion rates, sales cycle length, and revenue forecasts should be kept an eye on. Be prepared to make changes to your inbound marketing plan based on the information you gather.

5. Use automation to keep leads interested

Putting lead handling tasks on autopilot can make your marketing a lot more efficient and effective. HubSpot’s automation tools, for instance, let you set up workflows that send leads personalized content based on their activity and hobbies. This keeps them interested and moves them further down the sales funnel.

Set up automated processes that send relevant material to leads at different stages of the buying process. Use HubSpot’s segmentation tools to make sure that your content fits the needs of each lead group. Keep an eye on how well your automation processes are working and make changes to get better results.

If you take these steps and use all of HubSpot’s features, your manufacturing company can seriously improve its inbound marketing. HubSpot gives manufacturing companies the tools and information they need to grow and stay competitive. For example, they can use automation to nurture leads, connect sales and marketing, or create a content-driven strategy. Today, start making your inbound marketing plan better, and see how your business changes.

These tactics will help your manufacturing company get more leads, turn those leads into customers, and grow your revenue in a way that won’t hurt the business.

Looking for help with your marketing plan? 

Let the tram at Tayb.sa, help you create a strong actionable marketing plan that will yield the growth you seek for your Brand and Business.

Let’s talk. Contact Ale on alessandro.morreale@9hdigital.com or book a demo call here.