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HubSpot VS Pipedrive

Comparing Pipredrive to HubSpot and understanding which one is right for you is no easy feat. Pipedrive is a solid CRM and can be great for your sales team, whilst HubSpot is more comprehensive and includes a number of ‘hubs’ to choose from. We looked at both in depth to help you pick the right one for your business stage and size.

What is Pipedrive?

Pipedrive is a tool used by sales teams to streamline and manage their sales processes. It features a visual pipeline management interface combined with tracking, reporting, and some integration capability.

  • Sales CRM:
    Pipedrive is a Customer Relationship Management (CRM) platform focused on sales, helping businesses manage leads, deals, and communications with potential and existing customers.
  • Pipeline Management:
    It organises deals based on different stages of the sales process, visually representing them in a pipeline format. This makes it easier to understand the status of various deals at a glance and prioritise activities that will move deals along the pipeline.
  • Activity & Goal Tracking:
    Pipedrive allows users to track activities (calls, emails, meetings, etc.) related to each deal and set goals for sales activities. This helps ensure that no deal falls through the cracks and aids in evaluating sales performance against targets.

How Do Businesses Use Pipedrive?

  • Lead Management:
    Sales teams use Pipedrive to capture and organise leads from different sources. It can automatically import leads from websites, emails, and other channels.
  • Deal Tracking:
    Users can create deals in Pipedrive and track their progress through the sales pipeline, associating each deal with activities, contacts, and organisations to keep all related information in one place.
  • Activity Scheduling & Reminders:
    Pipedrive helps users stay on top of their sales activities by allowing them to schedule tasks and set reminders, ensuring timely follow-ups and keeping the sales process moving forward.
  • Sales Reporting & Analytics:
    With built-in reporting and analytics features, Pipedrive provides insights into sales performance, deal progress, and team productivity, enabling data-driven decisions.
  • Integration & Automation:
    Pipedrive integrates with a wide range of software tools, enhancing efficiency through automation that can trigger actions based on specific criteria.
  • Customization:
    Recognizing that no two sales processes are exactly alike, Pipedrive offers customization options for its users.

What is HubSpot?

  • All-in-One CRM Platform:
    HubSpot is not just a customer relationship management (CRM) platform; it’s an all-in-one solution encompassing sales, marketing, customer service, and content management. This integrated approach enables businesses to manage their entire customer journey on a single platform, facilitating a seamless handoff between teams and ensuring a unified view of the customer.
  • Inbound Marketing and Sales:
    HubSpot pioneered the concept of inbound marketing. It provides comprehensive tools for attracting visitors, converting leads, and closing customers. This includes content creation, SEO, social media marketing, email marketing, and lead nurturing functionalities, all designed to attract the right audience and convert them into loyal customers.
  • Customer Service and Engagement:
    Beyond sales and marketing, HubSpot offers tools for customer service, such as ticketing systems, knowledge bases, and customer feedback surveys. These tools help businesses build better customer relationships by providing timely support and gathering insights to improve products and services.

How Do Businesses Use HubSpot?

  • Lead Generation and Management:
    Businesses use HubSpot to attract website visitors and convert them into leads through forms, landing pages, and call-to-actions. HubSpot’s CRM then organizes and manages these leads, providing sales teams with detailed contact records and interaction histories.
  • Content Creation and Optimization:
    With HubSpot’s content management system (CMS), companies can create and optimize website content, blogs, and landing pages. The platform’s SEO recommendations and analytics help ensure content is found and ranked well by search engines, driving organic traffic.
  • Marketing Automation:
    HubSpot allows for the automation of repetitive marketing tasks, such as email campaigns and social media postings. Its workflow feature enables businesses to set up email sequences that nurture leads based on their interactions and behaviours, moving them down the sales funnel efficiently.
  • Sales Enablement:
    HubSpot provides sales teams with tools like email tracking, meeting scheduling, and deal tracking. These features help sales representatives understand prospect engagement and prioritise follow-ups more effectively, ultimately closing more deals.
  • Customer Service Support:
    The platform’s service hub includes ticketing, live chat, and customer feedback tools, allowing businesses to resolve issues quickly, manage customer conversations across channels, and improve service by analysing feedback.
  • Analytics and Reporting:
    HubSpot offers in-depth analytics and custom reporting across marketing, sales, and service activities. This allows businesses to measure performance, understand customer behaviour, and make data-driven decisions.
  • Integration Ecosystem:
    With a wide range of integrations available in the HubSpot App Marketplace, businesses can connect HubSpot to other tools they use, ensuring smooth data flow and extending the platform’s capabilities to fit their specific needs.
  • Scalability and Flexibility:
    HubSpot is designed to grow with your business. It offers a range of packages and customization options that cater to businesses of all sizes and industries, making it a flexible solution that can adapt to changing business needs.

Comparing HubSpot and Pipedrive

  • Comprehensive Suite vs. Sales Focus:
    HubSpot offers an all-in-one platform that includes CRM, marketing automation, sales tools, customer service software, and a content management system (CMS), while Pipedrive focuses primarily on sales pipeline management and CRM functionalities.
  • Inbound Marketing and Content Management:
    HubSpot excels in inbound marketing and content management, providing robust tools for content creation, SEO, and lead generation. Pipedrive lacks native tools in these areas.
  • Customer Service and Support:
    HubSpot includes dedicated customer service software, while Pipedrive lacks comparable built-in customer service tools.
  • Scalability and Integration:
    HubSpot is designed to grow with your business, offering a wide range of integrations, whereas Pipedrive is more tailored to small to medium-sized businesses focusing on sales.
  • Pricing and Value:
    HubSpot provides a free CRM with basic features and a scalable pricing model, while Pipedrive offers competitive pricing for its sales-centric features but may require additional third-party solutions for a growing business.

While Pipedrive offers tools specifically created for sales teams and pipeline management, HubSpot stands out as a comprehensive, all-in-one platform for managing not just sales but also marketing, customer service, and content management, making it the preferred choice for businesses aiming for growth across all operations.

The insights and data provided by HubSpot helps you make better business decisions. It also helps your teams stay connected with each other and have visibility of each other’s data and activity, connecting your sales and marketing departments effortlessly.

This is invaluable for a business that wants to scale and grow without breaking its processes.

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Article Written by

Stephanie Fiteni

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