Selecting a HubSpot Marketing Agency for Maltese Businesses: What to Look For

A lot of Maltese businesses jump head first into selecting their HubSpot agency. They go online, make a quick search and organize meetings to meet the prospective agencies. Although this is common practice, it isn’t the best way to pick your HubSpot agency in Malta.

Getting your usual 3 quotes and going with whether you like the sales person might work for other services – not this one.

Here are the best steps to take when deciding who will be your long term HubSpot Agency Partner:

Define Your Needs as a Maltese Business
The first step is to define your needs. If you skip this step, you will almost certainly make the wrong decision. It’s important that you know what outcome you desire for your business.

For example: You know you want to use HubSpot for your marketing because you love the reporting and the way it integrates with sales, but you want to integrate the operations side with your existing software.

So design your best case scenario and then make sure you have a clear list of the non-negotiable processes and outcomes. You also want to document why each decision was taken.

For example:  “We want to integrate lead generation on social and sales so that we can track which platforms are bringing in more revenue. We also want to integrate our invoicing system and our accounting system so that we can have all the BI in one place.”

Make a list of skills and experience by priority

Once you know what you want, you should be able to make a clear list of skills and experience that your prospective agency needs to have.

If you can see that you require custom data integration and your website is crucial to your sales, you might want to pick an agency that does high-end custom integrations and can also support you to integrate HubSpot with your website in a way that lives up to your brand and is highly creative. 

Research Potential Agencies

Research potential agencies and look at their portfolio. Make sure that they have the skill and the services to support you in the long term. Also make sure that they have been around for some time and that their team is large enough to be responsive.

Pick someone local for consistency

The reason why HubSpot Certifies local partners is that it knows that knowing the local landscape and being in the same country helps your agency make better informed decisions when consulting you.  A local agency is more aware of the unique flavour your industry has locally and can also help you pre-empt future issues. Local agencies also have more experience dealing with software that is typically used locally by businesses. This gives them an edge when creating integrations and when making recommendations.

Evaluate their expertise and experience

Evaluate their experience and expertise. The right agency will have successfully worked on a similar project or a more complex one for another business.

Approach, Reporting Long term support

You also want to watch out for their approach. You want to specifically ask about this because it’s key to how your relationship will unfold. If the agency requires large amounts of information from your end, and they’re not very flexible, it may not be a good match for you if your team tends to miss deadlines for internal projects.

You also want to make sure that the agency provides you with reporting and long term support. Make sure that the company is solid and will be around in the future. Ideally work with someone who has been working in your country for a long time if you pick an international agency. Agencies might pull out of a market if it proves to not be profitable enough, so be careful.

You ideally want to work with people you can meet face-to-face – even though you might not do it too often, it helps you know each other better, and you can clearly see what their operations and team are like. Working remotely can be a disadvantage because you cannot check if what you’re being told is true.

You also want to be weary of agencies in another country targeting your country or region without opening a local office. When agencies need to do this, it is often because they haven’t garnered enough loyalty within their local client base, and it may be a sign of a shoddy service.


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