Known for its diverse range of shops, restaurants and welcoming environment, Campus Hub has evolved beyond a student accommodation to become one of Malta’s leading multifaceted destinations, catering for a wide range of needs.
Campus Hub approached us to support them in shifting the prevalent misconception that the venue is solely a destination for students. This is what created the need for a compelling digital marketing campaign aimed at repositioning Campus Hub as an inclusive and welcoming hub for individuals of all ages and backgrounds.
About the project
We envisioned a campaign that showcased Campus Hub as a versatile space, catering not only to the academic needs of students but is also accurately perceived as a vibrant marketplace for tech, fitness, stationery, groceries, and an array of restaurants. We strategically paired contrasting brands together within Campus Hub, creating visually appealing compositions that showcased the diverse offerings of the campus.
Utilising this approach, photography played a pivotal role in conveying the message that we wanted to transmit with this campaign, as it allowed us to emphasise the aspect of versatility across different brands. Making sure to emphasise Campus Hub’s appeal, we incorporated the elements of spending quality family time and the availability of free parking into our creative concept, since we felt that these factors would attract more people to visit the venue.
Having previously supported Campus Hub with branding, for this campaign we aimed for an evolution rather than a radical departure from the existing visual identity. Geometrical elements, inspired by the brand’s roundness were incorporated. The use of semi and quarter circles added a fresh dimension to the visual language, reinforcing the hub’s adaptability. Paired with a vibrant photography style, we managed to captivate and reflect Campus Hub’s fun and diverse appeal to young and mature audiences alike.
Once the creative concept was approved by the client, we proceeded to map out and generate the required content over a 4 month campaign. This included a mix of static posts, animations & reels highlighting Campus Hub’s dynamic atmosphere and range of outlets. Using Campus Hub’s The Piazza as the main headline, we launched the campaign on Facebook & Instagram, targeting a wide audience in line with the client’s main objectives.
Project final outcome
What we achieved from this project
Creative Digital Campaign
We meticulously strategized and crafted the necessary content for a comprehensive campaign. This encompassed a diverse array of static posts, animations, and reels that showcased the vibrant atmosphere and diverse range of outlets at Campus Hub.
Campus Hub’s remarkable departure from being perceived as a venue for students to becoming an inclusive destination for people of all demographics is a testament to the success of this digital campaign.
The campaign managed to attract the right audience and boost traffic at the venue as we planned.
The campaign successfully shattered any previous misconceptions about Campus Hub being a venue exclusively for students, to the delight of our client. With an evidently bigger footfall, Campus Hub managed to elevate its brand presence and perception, effectively having repositioned itself as a versatile destination that caters for the needs of people across all demographics.
Members on this project
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