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Redefining a Top-Tier
Legal Brand

Intro

In business, clear and practical advice can often be the catalyst for success. This is what defines Camilleri Preziosi Advocates, as a firm which is deeply committed to understanding the needs of their clients such that it can offer the most ideal and tailored solutions and professional guidance. Camilleri Preziosi’s mission is to assist and navigate businesses beyond uncertainty through knowledge, passion, versatility & experience. With the intention to reflect this through their digital presence, CP approached 9H Digital to form a new and modern brand identity which lived up to their mission and represented their ethos more clearly.

Work carried out on this project

What We Did

We kick-started the rebranding process through a hands-on workshop with Camilleri Preziosi’s management team, which helped us get a clear understanding of their business objectives, goals, vision and any challenges. This allowed us to devise a brand positioning strategy which encapsulated their brand sentiments and transmitted their single- minded value propositions to the market.

We defined Camilleri Preziosi’s brand archetype as ‘The Ruler’, which meant that the brand must be perceived as able to provide the world with the security and stability we all desire.

We used CP’s brand characteristics of strength and experience to guide us into their modern and sophisticated new design. After weeks of exploration, research and sketching, a refined brand emerged.

The branding was inspired by a tree ring. Each ring signifies years of growth and is completely unique. This element formed the basis of the new brand identity, complete with new colours, typography, iconography and photography styles.

What we achieved from this project

Members on this project

Emily Attard

Position - Head of Client Success - Marketing Contribution in Project - Project Manager

Philip Mercieca

Position - Head of Design Contribution in Project - Design Lead