Bay Street
Pioneering
Seamless
Design
Meet the Client
Bay Street is Malta’s largest shopping, hotel, and entertainment complex, located in St. George’s Bay, St. Julian’s for the last 24 years. With a mix of high street brands, independent shops, restaurants, services, family entertainment, and a four-star hotel. Its blend of indoor and outdoor venues, complemented by regular events, offers year-round enjoyment for all.
This case study delves into the work we did for Bay Street.
Work carried out on this project
Project Overview
Facing increased local competition, Bay Street needed innovative strategies to stay top. We delivered a multifaceted solution to address their challenges and boost their market presence.
We engaged influencers to amplify their reach and highlighted sponsorship opportunities to align with popular local events. Our team crafted themed campaigns to captivate their target audience and conducted SEO audits to enhance their online visibility. Additionally, we implemented PPC and meta ads to drive targeted traffic and increase conversions.
Most recently, we planned and managed events to further engage their audience and create memorable experiences. These comprehensive strategies ensured Bay Street remained competitive and top of mind in a crowded market.
The Brief
Bay Street Group, recognising our expertise in the creative tech industry, approached us with a challenge: to increase footfall and boost their social media presence. Despite being a well-known destination, they faced growing competition and wanted to get on top of the game.
They needed an innovative strategy to re-engage their audience and attract new customers. Our team was tasked with creating an integrated experience that would draw people to the shopping complex. By leveraging cutting-edge technology and creative content, we aimed to revitalise their footfall and enhance their social media visibility.
Project final outcome
Outcome and Impact
Members on this project
Emily Attard
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