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Bay Street

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Meet the Client

Bay Street is Malta’s largest shopping, hotel, and entertainment complex, located in St. George’s Bay, St. Julian’s for the last 24 years. With a mix of high street brands, independent shops, restaurants, services, family entertainment, and a four-star hotel. Its blend of indoor and outdoor venues, complemented by regular events, offers year-round enjoyment for all.

 

Work carried out on this project

Creative Concepts SEO/PPC

Project Overview

Facing increased local competition, Bay Street needed innovative strategies to stay top. We delivered a multifaceted solution to address their challenges and boost their market presence.

We engaged influencers to amplify their reach and highlighted sponsorship opportunities to align with popular local events. Our team crafted themed campaigns to captivate their target audience and conducted SEO audits to enhance their online visibility. Additionally, we implemented PPC and meta ads to drive targeted traffic and increase conversions.

Most recently, we planned and managed events to further engage their audience and create memorable experiences. These comprehensive strategies ensured Bay Street remained competitive and top of mind in a crowded market.

The Brief

Bay Street Group, recognising our expertise in the creative tech industry, approached us with a challenge: to increase footfall and boost their social media presence. Despite being a well-known destination, they faced growing competition and wanted to get on top of the game.

They needed an innovative strategy to re-engage their audience and attract new customers. Our team was tasked with creating an integrated experience that would draw people to the shopping complex. By leveraging cutting-edge technology and creative content, we aimed to revitalise their footfall and enhance their social media visibility.

Project final outcome

Outcome and Impact

High Engagement Across Campaigns

Our creative themed campaigns generated high engagement, capturing the attention and interest of Bay Street’s target audience. This increased brand awareness and strengthened their market presence.

Record-Breaking Footfall

The events we planned and managed resulted in record-breaking footfall for Bay Street. These events not only attracted a significant number of visitors but also boosted on-site sales and customer interaction.

Enhanced Collaboration with Bay Street Tenants

Our efforts fostered enhanced collaboration with Bay Street tenants for marketing and events. This synergistic approach improved overall marketing effectiveness and created a cohesive, unified brand experience for customers.

Members on this project

Emily Attard

Emily Attard
Position - CCO - Chief Creative Officer Contribution in Project - Project Owner

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