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Hudson Group

9H

Performance
Meets
Creativity

Project Brief

Hudson Group is a fast-growing international sports and fashion retailer. As the official partner for Nike in Malta, Hudson operates Nike storefronts at Mercury and The Point. Hudson approached us with a clear challenge: elevate Nike’s local presence through higher-performing creative, stronger paid campaigns, and a strategy that could translate online attention into real in-store footfall.

Our objective was to blend creativity, speed, and commercial performance, without breaking global brand consistency.

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PROJECT FINAL OUTCOME

42.2% Increase in Views

Visibility went up, engagement grew, and in-store activity surged, with a 42% increase in views across campaigns. Nike locations at Mercury and The Point experienced higher footfall and deeper customer interaction, proving that smart creative + precision marketing = real commercial results.

Creative Production That Moves People

We produced high-energy, culturally relevant reels and campaign visuals that didn’t just refresh Hudson’s feed, they redefined Nike’s local presence. The result was sharper storytelling, stronger relevance, and content that felt unmistakably Maltese while staying true to Nike’s global identity.

Lightning-Fast Creative Operations

Through AI-assisted creative workflows and scalable production systems, Hudson unlocked a new level of speed and flexibility. Campaigns that once took days were turned around in hours, all while maintaining Nike’s brand look and feel.

9H

Summary

This project showcases 9H’s ability to merge creativity and commercial intelligence. From localised content creation to footfall-focused paid campaigns, we enabled Hudson to operate faster and more effectively, driving brand relevance, store traffic, and retail performance in one of the most competitive categories in the market.

9H

Every Story
needs a Beginning.
Let’s Start Yours!

We give birth to new ideas, cleverly combined with digitally accelerated solutions that drive growth and make a lasting impact.