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Construct Furniture

Malta’s
Leading
Furniture Manufacturer

Project Brief

Construct Furniture, a leading furniture manufacturer known for high-quality products and project locally and internationally. Approached us to help modernise their brand following their expansion beyond Malta.

The goal was to reposition the brand to better reflect its growth, appeal to other markets, and communicate a clear, compelling identity. Through a deep-dive into their business, we developed a strategic brand positioning and refreshed their long-standing visual identity.

PROJECT FINAL OUTCOME

Strategic Foundation

A thorough brand positioning phase ensured the visual identity was grounded in clear business objectives.

Modern Identity, Global Appeal

The new look and feel brought Construct into a contemporary space, fit for markets outside of Europe.

Consistency Across All Channels

A key messaging framework exercise to empower the team to apply the brand cohesively.

Collaborative Process

Hands-on workshops involving 9H team and CF stakeholders, created alignment, clarity, and timeliness at every step of the journey.

Summary

Construct Furniture partnered with us to modernise its brand following international expansion. We developed a strategic brand positioning and refreshed visual identity to reflect the company’s growth and global ambitions. The project focused on aligning the brand with clear business goals, introducing a modern look, building a consistent messaging framework, and fostering collaboration through hands-on workshops.

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