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Franks

FRANKS needed an online store that not only showcased luxury but also delivered real commercial results. We built a premium eCommerce platform paired with a data-driven PPC strategy, designed to engage customers and drive meaningful growth.

Franks e-commerce banner on green leaves: 9% conversion rate against typical 2-5% beauty benchmarks
Franks fragrance brand artwork of perfume bottles on a wall display in a lobby

Premium UX & Design

A visually elegant, seamless user experience that reflected FRANKS’ luxury positioning while simplifying product discovery.

Smart PPC Strategy

Targeted campaigns that delivered high-quality traffic and maximised return on ad spend.

Conversion-Focused Build

A custom eCommerce solution optimised for speed, clarity, and sales, outperforming industry benchmarks.

Franks fragrance website on a mobile screen beside an orange sunburst perfume advert
Franks perfume shop website on phone and tablet screens with citrus fruit decoration

“Whilst typical eCommerce conversation rates benchmarks at 2-5%, we got FRANKS up to 9%.”

Emily Attard, CCO

Summary

Most eCommerce sites convert at 2–5%. For FRANKS, we hit 9% conversion rate, almost double the industry’s top end. By combining a premium UX, smart PPC, and intuitive product discovery, we delivered an online store designed not just to look beautiful but to perform exceptionally.

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