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HubSpot’s New Pricing Model: A Comprehensive Guide

In March 2024, HubSpot embarked on a significant transformation of its pricing model, shifting towards a more flexible, seat-based structure. This change signifies HubSpot’s commitment to adapting its offerings to meet the evolving needs of businesses in a digital-first landscape.

As HubSpot Platinum Partners we are excited about the opportunities this has in store for small and medium-sized businesses.

Let’s dive deep into this new model, comparing it with the old pricing structure to understand how it affects your business.

The Old HubSpot Pricing Model

Traditionally, HubSpot’s pricing model was tier-based, including a free CRM and escalating to Starter, Professional, and Enterprise levels across its Marketing, Sales, and Service Hubs. This structure was designed to scale with businesses, from startups to large enterprises. While the old model offered a clear path for growth, it often led to higher costs for smaller teams that required advanced features only available at higher tiers​.

The New Seat-Based Pricing Model

HubSpot’s new seat-based pricing model introduces a paradigm shift towards flexibility and scalability. Under this model, pricing is determined by the number of core seats—active users who can edit, update, and interact with the system. Additionally, it introduces free View-Only Seats for team members needing access to data but not editing capabilities. This approach aims to align costs more closely with actual usage and needs, potentially offering a more cost-effective solution for businesses of all sizes​​.

Key Features of the New Model

  • Core Seats and View-Only Seats: Core Seats are for active users, while View-Only Seats are free and do not count towards your seat total, offering a cost-effective way to grant access to more team members.
  • No Seat Minimums: The removal of seat minimums for Sales and Service Hubs provides unprecedented flexibility, allowing businesses to scale their operations without unnecessary costs​​.
  • Pay as You Grow: This model supports business growth, enabling the addition of core seats as necessary, ensuring that costs are directly tied to usage and needs.

Cost Comparison: Old vs. New

  • For Small Teams and Startups: The new model can be more cost-effective, especially for those requiring fewer core seats and utilising free View-Only Seats.
  • For Growing Businesses: The flexibility of adding core seats as the business grows, without jumping to a higher pricing tier, offers a scalable solution that can adapt to changing needs.
  • For Large Enterprises: While the old model provided predictability in budgeting, the new model’s pay-for-what-you-use approach could result in cost savings, depending on how businesses manage their mix of core and view-only seats​.

Making the Most of the New Pricing Model

To leverage the new HubSpot pricing model effectively:

  • Evaluate Your Team’s Needs: Assess who needs core versus view-only access, optimising your mix of seats based on actual usage.
  • Plan for Growth: The new model’s scalability allows you to incrementally add core seats, making it easier to budget for growth.
  • Leverage HubSpot’s AI and Automation: With access to AI tools across all tiers, explore features that can enhance productivity and provide insights to drive your business forward.

HubSpot’s transition to a seat-based pricing model reflects its understanding of the diverse needs of its user base. By offering a model that scales in alignment with business growth and actual usage, HubSpot continues to position itself as a flexible and indispensable platform for businesses navigating the complexities of digital marketing, sales, and service in the 21st century. Whether you’re a small startup or a growing enterprise, understanding and adapting to this new pricing structure will be key to maximising your investment in HubSpot.

In the ever-evolving digital landscape, the flexibility to scale and adapt to changing business needs is more critical than ever. HubSpot’s new pricing model is a testament to the company’s commitment to evolving alongside its customers, offering solutions that are not just powerful but also pragmatically aligned with business growth and operational efficiency.

If you would like a demo or an estimate for your business, do not hesitate to get in touch.

Article Written by

Stephanie Fiteni

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