Creating High-Converting HubSpot Landing Pages

Landing pages are the first impression for any visitor and are the key to converting visitors into leads and customers. A thoughtfully and smartly designed landing page determines whether your campaign is successful or is a missed opportunity!

HubSpot, an AI-powered leading inbound marketing platform, offers powerful tools to help you create landing pages that can attract visitors and also help convert them effectively. The following is a stepwise approach to creating high-converting HubSpot landing pages. 

Understand Your Audience

Understanding your target audience is the most important step to building a successful landing page. You can define and identify your target audience by answering questions like, who are they? What are their needs? What are their pain points? 

This will help you streamline your content, design, and offers and help you connect with them effectively. HubSpot has a feature that enables you to streamline and segregate your audience and create customised landing pages to help you connect directly to your potential customers.

Write a Captivating Headline

Headlines grab attention. The first information that your visitor sees on your landing page is your headline. Write a headline that is clear and specific and directs the attention towards the problem that your visitor may be facing. The headline should encourage your visitor to read further. It should mention both the problem and the solution that you may be offering. If you intend to experiment with the headlines and choose one from the best, you can try HubSpot’s A/B testing feature. 

Have a Clear and Simple Design

A clear, simple, and uncomplicated landing page design will help guide the visitors’ attention. Focus on the layout of the landing page in a way that provides almost all the information that the visitor may be looking for. Elements like your offer, call-to-action (CTA), and key benefits are clearly visible at the first glimpse on the landing page. HubSpot’s drag-and-drop editor comes in handy and is very useful to create visually appealing landing pages without needing any design expertise.

Write Persuasive Copy

Your landing page copy should be effective, compelling, convincing, and in line with the headline. The copy should categorically communicate the benefits of your offer and provide convincing reasons to the visitors why they should take action. The text should be easy to read, concise, in the form of short paragraphs or bullet points. HubSpot’s content writing tools can effectively assist you in writing enhanced and improved copy to drive conversions.

Include a Strong Call-to-Action (CTA)

An effective Call-to-Action (CTA) is immensely important to drive conversions and engagements on your landing page. A compelling CTA will drive your website visitors to act, either by signing up for a newsletter, downloading a resource, or making a purchase. Your CTA should be clear, conclusive, convincing, and easy to find. Action-oriented CTAs like “Get Started” or “Download Now” are quite popular. HubSpot allows you to personalise your CTA buttons to help you maximise conversions.

Utilise Visual Elements

Visuals are known to attract attention easily if selected precisely! Visual elements like images, videos, and graphics can help convey your message more effectively and clearly. They can also enhance your landing page design and make it more appealing. Select visuals that are relevant to your offer. It is important to note that the visuals should strengthen and support the benefits or solutions that you’re promoting. HubSpot’s landing page builder allows you to easily add and optimise visual elements for a more engaging visitor experience.

Optimise for Mobile

Users using mobile phones for browsing is increasing day by day. Ensure your landing pages are mobile-friendly and give a similar experience to your desktop visitors. Responsive landing pages can be created automatically using HubSpot. And be cautious, make sure to check the page preview on different devices.

Leverage Social Proof

Though subtle, social proof can be used as a powerful marketing tool. Provide a dedicated visible space on the landing page for social proof, such as testimonials or reviews. Social proof is known to build trust and encourage visitors to take action and engage further with you. Social proof like comments or reviews of satisfied customers or a display of successful projects builds up trust and credibility. Social proof can be effortlessly integrated into your HubSpot landing pages.

Keep Landing Page Forms Short and Simple

Short and simple forms on a landing page can help you collect loads of information from your visitors. The fewer the number of form fields, the higher the chances that visitors will fill in the form. You can use HubSpot’s form builder to create forms that are customised to your needs and are in line with your landing page goals.

Test and Optimise

Finally, test the landing page. Get in-depth insights on the performance of your landing page by using HubSpot’s analytics and A/B Testing tools. You can periodically review key metrics that help you identify areas of improvement for your landing page in order to achieve the desired results. 

In a nutshell, it is important to know the nitty-gritty of creating high-converting landing pages. It can be effortlessly done using HubSpot tools, and it involves a clear and thorough grasp of your audience, writing engaging content and attention-grabbing headlines, followed by continual optimisation of landing pages.

Once you know which layouts work best, you can duplicate them or turn them into HubSpot Landing Page templates to reuse them whenever needed and deploy new landing pages real fast.

Interested in learning more about HubSpot landing pages and marketing hub? Book a Free Demo with our HubSpot specialist Ale. Contact Ale on alessandro.morreale@9hdigital.com or book a demo call here.