Team Saudi
Creating a digital ecosystem that unites Saudi Arabia’s elite athletes and celebrates their journey to excellence
Our solution included a discovery workshop to develop creative concepts, followed by the production of a fully designed, print-ready, and digital brand book.
Brand Manifesto
We crafted a brand manifesto for Team Saudi that celebrates the Kingdom’s pursuit of excellence, unity, and global recognition through sports. Representing the national Olympic and Paralympic teams, the manifesto champions diversity, cultural pride, and inclusivity, uniting athletes and citizens under one flag.
Inspired by the Hero archetype, it emphasises perseverance, innovation, and community engagement, showcasing Saudi Arabia’s ambition and progress on the world stage.
Olympic Track
The shield symbolises honour,
strength, and protection,
safeguarding Saudi Arabia’s
legacy. For Team Saudi, it
represents the athletes as cultural
ambassadors, carrying their
nation’s pride and aspirations to
the world stage.
Crossed Swords
The crossed swords stand for
justice, protection, and national
pride, embodying the fighting
spirit of Saudi Arabia. For Team
Saudi, they reflect the courage
and unity of athletes representing
their homeland.
Global Recognition
The Team Saudi brand book received acclaim from international branding experts, highlighting its innovation, precision, and relevance on a global stage.
National Pride
The new identity resonated deeply with the Saudi community, fostering a renewed sense of pride in both the Olympic and Paralympic teams and their representation on the world stage.
Seamless Consistency
With detailed guidelines, the brand is now consistently applied across all media platforms, ensuring a unified and professional image in both domestic and international contexts.
Royal Endorsement
The brand was crafted under the critical scrutiny of Saudi royalty, earning their approval and support, which further cemented its status as a prestigious and impactful identity.
Palm Tree
The Palm Tree is a testament to
the country’s rich cultural heritage
and the resilience of its people.
Mirroring Saudi Arabia’s thriving
heritage and its athletes’
determination. For Team Saudi, it
represents the strength to rise and
flourish on the global stage.
Shield
The shield symbolises honour,
strength, and protection,
safeguarding Saudi Arabia’s
legacy. For Team Saudi, it
represents the athletes as cultural
ambassadors, carrying their
nation’s pride and aspirations to
the world stage.
Summary
Through our collaboration with Team Saudi, we delivered a transformative brand identity that captures the spirit of excellence, unity, and ambition synonymous with Saudi Arabia. From a distinctive logo to cohesive guidelines for visual and verbal communication, we shaped a brand that resonates with diverse audiences on a global stage. This identity fosters national pride, inspires future generations, and positions Team Saudi as a beacon of progress.