Satorp

SATORP approached us to revitalise its brand identity while retaining its existing logo, a balance of evolution and excellence. They needed an identity that reflected who they are today, supported future growth, and aligned with their transformation and digitisation goals.

We began with research, benchmarking, and a brand-positioning exercise with key stakeholders. We then refined their archetype, explored new creative directions, and delivered a full visual system. The result included clear brand guidelines, a custom typeface, over 50 applications, and a strategic launch campaign to ensure a strong internal and external rollout.

Branding

Sector

Energy

Key Outputs

Branding

Project Location

Saudi Arabia, Tayb

General Info

The Saudi Aramco Total Refining and Petrochemical Company (SATORP) is one of the world’s largest and most advanced refineries, processing 460,000 bpd of Arabian Heavy Crude. As a joint venture between Saudi Aramco and TotalEnergies, SATORP plays a key role in driving industrial diversification, producing ultraclean fuels and high-value petrochemicals, and progressing toward a more digitised and sustainable future.

Clear Brand Positioning

Through stakeholder workshops and benchmarking, SATORP now has a defined brand strategy and archetype that accurately reflects its legacy, purpose, and forward-looking ambitions.

Revitalised Brand Identity

The refreshed identity modernises SATORP’s visual presence while preserving the original logo, offering a system that is flexible, recognisable, and built for future growth.

Extensive Application System

With more than 50 branded applications, from digital assets to large-scale industrial items like firetruck wraps, the new identity is consistently implemented across every touchpoint.

Strategic Launch Campaign

A fully planned and designed launch campaign ensured the new brand rollout delivered visibility, clarity, and impact across SATORP’s internal teams and external stakeholders.

Summary

SATORP’s brand revamp reflects both its deep industrial heritage and its vision for the future. By refining their positioning, uplifting their identity, and translating it across more than 50 applications, we helped create a unified, modern brand ready for expansion and digital transformation. The custom typeface, comprehensive guidelines, and strategic launch campaign ensure long-term consistency and scalability as SATORP continues evolving into a more innovative, integrated, and globally recognised energy leader.