MFSA
9H was approached by The Malta Financial Services Authority (MFSA), the single regulator of financial services in Malta, to provide them with a new brand identity and create a new experience for their online users.
Close collaboration, agile workflows, and continuous feedback loops enabled us to meet the strict timeline. We improved layouts, mobile responsiveness, and content readability, while ensuring compliance with strict security standards. The site is hosted on MITA’s Azure cloud.
Brand Identification
We began by analysing competitor brands to understand industry trends and define the keywords and values that best represent the MFSA. This research shaped the project’s direction and informed the brand’s aesthetic language. We then focused on developing a new logo grounded in these insights, outlining its core characteristics before design began. Through extensive sketching and custom type exploration, we created a modern, elegant, and distinctive logotype that truly reflects the MFSA.
“Our goal was to create a brand identity that feels both modern and timeless, something that reflects the MFSA’s integrity while giving the organisation a distinct and confident visual voice. Every design decision was intentional, rooted in clarity, trust, and long-term relevance.”
Phil, Head of Design
A New UX Experience
Delivered a bright, elegant, wide-format design with strong human elements, cultural imagery, and Maltese visuals to build trust, transparency, and user recognition.
Advanced Custom Functionality
Developed complex integrations, linking WordPress with the SOAP API for the Financial Services Register and building a highly dynamic navigation system.
Built-In Jargon Buster
Added an integrated glossary to simplify complex terminology and improve clarity across MFSA communications.
