Masafi
Masafi Co partnered with us to develop a modern brand identity that would appeal to new audiences while respecting its heritage in the Saudi construction market. We defined a branded-house strategy to distinguish divisions through colour while maintaining a consistent core identity. The project extended into brand guidelines and a new corporate website designed to ensure clarity, consistency, and accessibility across all touchpoints.
Branded House Strategy
A branded-house approach unified Masafi’s divisions under one core identity while allowing distinction through colour, ensuring consistency without sacrificing flexibility across business units.
Structured Branding Process
Goals, audience, and positioning were defined early, guiding logo design, typography, colour systems, and messaging through development, refinement, and final brand confirmation stages.
Integrated Digital Presence
The new brand was applied across all touch points, including a responsive corporate website designed to clearly distribute information and strengthen overall market visibility.
Summary
We delivered a refreshed brand identity and corporate website for Masafi, balancing modern appeal with established values. A structured branding process ensured consistency across divisions, while UX-led web design improved content clarity and accessibility. The result strengthened Masafi’s presence in the KSA construction market and reinforced its positioning as a leading, future-focused company.
