My Insurance, MAPFRE Middlesea
MAPFRE engaged us to transform their My Insurance portal into a comprehensive, user-centric solution. Our work included a complete website redesign, upgraded customer forms, and the integration of a personal AI chatbot with EBO. We also developed agent portals mirroring the My Insurance functionalities to streamline operations for representatives. The goal was to enhance user experience, interactivity, and efficiency, ensuring a seamless and engaging digital experience for both customers and agents.
New Portal with Multiple Functionalities
The updated portal introduces several advanced features designed to enhance user convenience and efficiency. Including autofilled fields, which utilise existing customer information to minimise manual data entry and reduce errors. Additionally, the portal now offers helpful prompts that guide users through various processes, ensuring clarity and ease of use. Alongside these improvements, numerous other user-friendly upgrades have been implemented, such as streamlined navigation, responsive design for mobile compatibility, and interactive elements that facilitate a more engaging and seamless experience.
Website Redesign & Revamp
We initiated a comprehensive website redesign to modernise and optimise the user experience. This included a complete revamp of the site’s layout, navigation, and visual aesthetics to ensure a more intuitive and engaging interface. As part of this overhaul, we also focused on enhancing customer forms, making them more user-friendly and efficient. These forms were redesigned to streamline data entry, reduce completion time, and improve overall usability, ultimately providing a smoother and more satisfying experience for users.
Personal ChatBot
We incorporated a personal chatbot, developed in collaboration with EBO, to assist users across the site. This chatbot provides real-time support, answers frequently asked questions, guides users through various processes, and offers personalised assistance based on user interactions. By utilising advanced AI technology, the chatbot enhances user engagement, simplifies navigation, and ensures a seamless and efficient experience for all visitors.
“Working with 9H has been a great experience. Their commitment, positive attitude, and strong technical skills have helped us succeed in Phase 1 and 2 of our project. We look forward to completing the remaining phases together.”
Peter Bugeja, Head Data & Analytics, MAPFRE
Summary
We partnered with MAPFRE to transform the My Insurance portal into a fully comprehensive, user-focused platform. The project included a complete website redesign, improved customer forms, AI-powered personal chatbot support, and agent portals that mirror the customer experience. These enhancements streamline processes, improve usability, and increase engagement, providing a seamless, intuitive, and efficient digital experience for both customers and MAPFRE representatives, with ongoing updates planned for continuous improvement.