ITHRA

Ithra approached us to create a dynamic creative concept and key visual identity for the 2023 “F1 in Schools” initiative, designed to engage students globally and promote STEM education. Over five months, we developed immersive branding, from badges and wayfinding to booths, information desks, 3D installations, and screen animations. The goal was to deliver a cohesive, inspiring experience that resonated with participants, highlighted their achievements, and amplified the impact of the international STEM program.

Branding

Creative Concepts

Sector

Education

Key Outputs

Branding

Creative Concepts

Project Location

Saudi Arabia, Tayb

General Info

Ithra, a Saudi company known for managing the educational events of Aramco, took the lead in the “F1 in Schools” initiative in mid-2023. The program was an international collaboration between Ithra and F1, designed to raise awareness of STEM (Science, Technology, Engineering, and Mathematics) subjects among school students globally. In this regard, Ithra approached us to support them with a unique creative concept and key visual identity that would make a lasting impact and resonate with their target audience.

Immersive Event Experience

The visual identity and creative concept transformed the event into an engaging, interactive experience that inspired students and attendees alike.

Cohesive Branding Across Applications

From badges and booths to installations and animations, all elements worked together seamlessly, reinforcing Ithra and F1 branding while maintaining clarity and visual impact.

STEM Engagement and Impact

The project successfully highlighted STEM education, motivating young participants to explore science and technology through practical, hands-on learning experiences.

Summary

We collaborated with Ithra to develop a creative concept and visual identity for the 2023 “F1 in Schools” initiative, engaging students and promoting STEM education globally. Our work included badges, wayfinding, booths, information desks, 3D installations, and screen animations, delivering an immersive and inspiring experience. Over five months, the project showcased young talents, amplified participant achievements, and created a visually cohesive event that combined excitement, education, and innovative design.