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Epic

Malta’s
Largest
Mobile Network

Project Brief

MPS (now part of 9H) collaborated with Epic, Malta’s fastest mobile network, to launch into the market their latest offering, Epic TV. Epic sought to establish itself as a comprehensive home service provider, catering to diverse consumer needs.

We created a comprehensive campaign from conceptualisation to execution to strategically position Epic TV which would ensure maximum impact.

How We Launched a New Product

Visual Direction

We devised a compelling visual direction for the campaign which would resonate with the Maltese audience. A two-day photoshoot featuring local models was conducted to capture authentic imagery that embodies the Maltese lifestyle.

Content Development

Our team developed a suite of deliverables tailored to Epic’s requirements. This encompassed the creation of a main campaign video, complemented by shorter supporting videos optimised for social media platforms. Additionally, we crafted engaging billboard designs and captivating shop posters to enhance brand visibility.

PR Strategy

We curated Epic TV media gifts with Malta’s favourite treats, snacks, and essential items for a perfect TV viewing experience. In parallel, we created a takeover of Lovin Malta, one of Malta’s main media platforms, to coincide with the launch day, maximizing exposure and engagement.

Summary

The primary objective of the campaign was to generate buzz and raise awareness about Epic’s expansion into a full-fledged home service provider. An integrated approach encompassing visual storytelling, content creation, and strategic PR initiatives, successfully positioned Epic TV as a premier destination for comprehensive home entertainment solutions.

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