Cupio Snacks
Cupio Snacks approached us to refresh and optimise its e-commerce platform to better reflect its focus on healthy, nutritious products. We redesigned the site with bolder, nature-inspired colours, improved performance, and a cleaner UX. Alongside the visual refresh, we implemented email automation to support personalised communication, improving both customer experience and business efficiency.
UX Focused Redesign
A minimalist, user-first interface paired with natural colours creates a pleasant shopping experience that encourages browsing, repeat visits, and confident purchasing decisions.
Performance Optimisation
Site speed and usability improvements ensure users can navigate, purchase, and subscribe quickly without friction, supporting higher engagement and conversion rates.
Personalised Automation
Email automation enables targeted communication for new and returning customers, allowing Cupio to build stronger relationships through relevant, personalised messaging.
Summary
We enhanced Cupio’s e-commerce platform with a fresh visual identity, faster performance, and user-focused design. Simplified navigation and streamlined purchasing improved usability, while personalised email automation strengthened customer engagement. The result is a memorable digital storefront that supports repeat visits, stronger communication, and sustainable e-commerce growth.