Campus Hub
Campus Hub partnered with us to reposition itself as an inclusive destination beyond students. We created a digital marketing campaign combining vibrant photography, geometric design elements, static posts, animations, and reels to showcase its wide-ranging offerings, from shops and restaurants to tech and fitness. The campaign emphasized versatility, family-friendly spaces, and free parking, resulting in increased footfall and stronger brand presence among audiences of all ages.
Creative Digital Campaign
We meticulously strategised and crafted the necessary content for a comprehensive campaign. This encompassed a diverse array of static posts, animations, and reels that showcased the vibrant atmosphere and diverse range of outlets at Campus Hub.
Brand Repositioning
Campus Hub’s remarkable departure from being perceived as a venue for students to becoming an inclusive destination for people of all demographics is a testament to the success of this digital campaign.
Increased Footfall
The campaign managed to attract the right audience and boost traffic at the venue as we planned
Summary
We helped Campus Hub shed its student-only image by launching a multi-month digital campaign highlighting its diverse offerings. Combining photography, animations, and dynamic visuals, we emphasised inclusivity, family-friendly spaces, and accessibility. The campaign successfully increased footfall, elevated brand perception, and positioned Campus Hub as a versatile destination catering to a broad audience, effectively repositioning it in Malta’s marketplace.