Kindred Cheltenham
The Cheltenham Festival is a prestigious horse racing event that attracts millions of enthusiastic punters each year, making it a favourite among betting companies.
The Cheltenham Festival is a prestigious horse racing event that attracts millions of enthusiastic punters each year, making it a favourite among betting companies. Kindred sought to maximise the number of bets and signups during this period and we helped it stand out among the rest, using real data to boost users’ confidence in their bets.
The Challenge
Bettors struggle with uncertainty and risk. By analysing past Cheltenham Festival results, we identified patterns that highlighted likely winners. We built a website offering clear, data-driven betting tips, giving punters confidence. A clean layout and impactful copy ensure the site captures attention and communicates insights effectively.
Responsive Design
Using responsive design we translated this same interaction onto the mobile version for phone users, ensuring that we retain the visual representation between the selected trends and imagery showing in the desktop version.
Iconic Illustrations
The gaming industry has strict regulations that influence visual representations of horses and their jockeys. To avoid any complications, we maintained the simplistic approach we took towards the website’s layout. We created illustrations that were vague enough to meet the requirements while still being immediately recognisable by enthusiasts.
Strong Domain
Throughout the duration of the festival, the website gained a notable amount of backlinks that led to significant traffic towards the Kindred platform. So much so that it keeps being updated and reused year after year both for the Cheltenham Festival as well as the Sydney Autumn Racing Carnival.