Team Saudi
Inspiring
Future
Heroes
Project Brief
Team Saudi, is the National Olympic and Paralympic representative of Saudi Arabia. They approached us to create a comprehensive brand book to address the need for a unified and consistent brand identity. With their growing influence, they required clear guidelines for visual and verbal communication to resonate across all audiences. Our solution included a discovery workshop to develop creative concepts, followed by the production of a fully designed, print-ready, and digital brand book.
Brand Manifesto
We crafted a brand manifesto for Team Saudi that celebrates the Kingdom’s pursuit of excellence, unity, and global recognition through sports. Representing the national Olympic and Paralympic teams, the manifesto champions diversity, cultural pride, and inclusivity, uniting athletes and citizens under one flag.
Inspired by the Hero archetype, it emphasises perseverance, innovation, and community engagement, showcasing Saudi Arabia’s ambition and progress on the world stage.
Olympic Track
The integrated Olympic track signifies movement, progress, and competitive excellence. It embodies Saudi athletes’ relentless pursuit of global recognition while highlighting the nation’s growing influence in international sports.
Crossed Swords
The crossed swords stand for justice, protection, and national pride, embodying the fighting spirit of Saudi Arabia. For Team Saudi, they reflect the courage and unity of athletes representing their homeland.
Palm Tree
Shield
The shield symbolises honour, strength, and protection, safeguarding Saudi Arabia’s legacy. For Team Saudi, it represents the athletes as cultural ambassadors, carrying their nation’s pride and aspirations to the world stage.
Project Final Outcome
Summary
Through our collaboration with Team Saudi, we delivered a transformative brand identity that captures the spirit of excellence, unity, and ambition synonymous with Saudi Arabia. From a distinctive logo to cohesive guidelines for visual and verbal communication, we shaped a brand that resonates with diverse audiences on a global stage. This identity fosters national pride, inspires future generations, and positions Team Saudi as a beacon of progress.
