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My Insurance, MAPFRE Middlesea

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Meet the Client

MAPFRE is a global group operating in 47 countries across five continents, making it a leading force in the insurance industry. Additionally, MAPFRE is one of the largest European insurance groups, serving 26 million people worldwide. The company’s commitment to excellence and its diverse workforce ensure that it meets the needs of its vast client base effectively.

This case study delves into a system, My Insurance that we built for MAPFRE’s Middlesea insurance.

Work carried out on this project

E-Commerce Development
Technology Consultancy
UX Design
Website Development

Project Overview

We upgraded MAPFRE’s My Insurance portal into a fully comprehensive solution that not only allows customers to renew, view, and claim their policies but also enhances user experience and interactivity. Our recent updates included a complete website redesign, improved customer forms, and the integration of a personal chatbot with the help of EBO to assist users throughout the site.

The new portal features pre-filled fields based on customer details, indicative messages, and many other user-friendly enhancements. We also enabled agent portals that work similarly to My Insurance, streamlining the process for MAPFRE’s representatives.

Our ongoing collaboration ensures continuous improvements, delivering the best experience to My Insurance clients, with many more updates along the way.

The Brief

 

MAPFRE, a valued client, engaged us to transform their My Insurance portal into a comprehensive solution that surpasses basic functionalities.

Along with a website redesign, upgraded customer forms, and integrated a personal chatbot. Moreover, we developed agent portals that mirror the My Insurance functionalities, streamlining processes for MAPFRE’s representatives.

 

Words from the client

“Working closely with 9HDigital, our partners, we have been making great strides. Our experience working with 9HDigital has been a very positive one. Their commitment to deliver with a constant positive attitude is highly commendable. Their technical skills have complimented our capabilities and contributed towards a successful Phase 1 and Phase 2 of our project. We look forward to successfully conclude the remaining project phases in the coming months.”

admin-ajax Peter Bugeja Head Data & Analytics, MAPFRE

Project final outcome

Outcome and Impact

New Portal with Multiple Functionalities

The updated portal introduces several advanced features designed to enhance user convenience and efficiency. Including autofilled fields, which utilise existing customer information to minimise manual data entry and reduce errors. Additionally, the portal now offers helpful prompts that guide users through various processes, ensuring clarity and ease of use. Alongside these improvements, numerous other user-friendly upgrades have been implemented, such as streamlined navigation, responsive design for mobile compatibility, and interactive elements that facilitate a more engaging and seamless experience.

Website Redesign & Revamp

We initiated a comprehensive website redesign to modernise and optimise the user experience. This included a complete revamp of the site’s layout, navigation, and visual aesthetics to ensure a more intuitive and engaging interface. As part of this overhaul, we also focused on enhancing customer forms, making them more user-friendly and efficient. These forms were redesigned to streamline data entry, reduce completion time, and improve overall usability, ultimately providing a smoother and more satisfying experience for users.

Personal ChatBot

We incorporated a personal chatbot, developed in collaboration with EBO, to assist users across the site. This chatbot provides real-time support, answers frequently asked questions, guides users through various processes, and offers personalised assistance based on user interactions. By utilising advanced AI technology, the chatbot enhances user engagement, simplifies navigation, and ensures a seamless and efficient experience for all visitors.

Website Link

Check out the new portal for yourself here.

Members on this project

Ryan Dalli

Position - Senior Project Owner Contribution in Project - Project Manager

Jovan Nanić

Jovan Nanić
Position - Web Developer - Mid. Contribution in Project - Web Developer

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